Transparency & Advertising Standards

What “Ad” means on InsuranceFinder

When you search InsuranceFinder, you may see a listing with a prominent purple badge that says Ad. Here is exactly how that placement works, what it means, and what it never promises.

Ad What it is
  • • A paid directory placement for one firm in a defined multi-city territory for a specific coverage line.
  • • Labeled clearly as required by FTC and state advertising rules.
  • • Reserved for licensed firms in good standing.
  • • Shoppers call the agency directly on their published telephone number.
Honesty What it is not
  • • NOT an editorial endorsement, award, or ranking.
  • • NOT a “best rate” guarantee or rate comparison.
  • • NOT an AM Best financial strength rating.
  • • NOT a lead resale broker or telemarketing trigger.

One protected seat per market & coverage

We do not flood our search results with dozens of disguised sponsored links. An agency can only purchase the single first placement for a specific coverage type within a defined multi-city territory (for example, Auto in Florida – Miami). When an agency claims that seat, it is protected and locked until they cancel.

Free listings sit underneath and are never capped

Every licensed insurance agency that writes policies in a given territory has the right to be listed for free. Free listings sit directly below the single paid Ad placement. We never bury or hide free listings behind paywalls.

Direct inquiries — zero shared leads, zero commission cuts

Unlike commercial lead generation websites, InsuranceFinder does not collect quotes or sell your contact information to 8 different call centers. Shoppers contact agencies directly by calling their published phone number or visiting their official website. We do not act as an intermediary, bind coverage, or receive commissions on policies written.

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