About InsuranceFinder & Listing Methodology
How InsuranceFinder works, how firms are presented, and why we link to each state's insurance department license lookup instead of issuing trust badges.
Not an agency, and we never sell your information
InsuranceFinder is a public database of insurance agencies, brokers, and insurance companies across the United States. We're not an insurance agency or broker. We don't give quotes, sell policies, or take commissions.
You never fill out a form to see a firm's name, offices or phone number.
2. How listing works: Ad vs. Complimentary Spotlight
Every market and coverage search is organized as:
- One Ad placement: Exactly one firm per geographic market × coverage line may sponsor the top placement. This placement is always labeled Ad. An Ad is not an endorsement.
- Complimentary Spotlight: Complimentary listings for agencies and insurance companies appear below the Ad. Complimentary listings are never capped, hidden or paywalled.
Learn more in our
3. We don’t “verify” — we link official DOI registries
We don't use pay-to-play trust badges, verification seals, or star ratings. Insurance licensing is overseen by each state's insurance department.
Instead of claiming subjective verification, InsuranceFinder:
- Publishes official state license numbers and NAIC codes when present on the listing.
- Shows a license number only when it's published, and links to the state lookup. We don't make licensing claims of our own.
- Provides direct, one-click outbound links to official state Department of Insurance (DOI) license lookup portals across all 50 states and the District of Columbia.
Verify any producer or agency license using our
4. Sort disclosure: Listings are not ranked as “best”
Listings in InsuranceFinder search results are not ranked as “best”, rated, or evaluated based on insurance quality.
Search ordering is determined strictly by relevance to the searched geographic location and coverage type:
- One Ad placement for that place and coverage line, when one is sold.
- Independent agencies located within the searched city or ZIP code.
- Agencies in that state.
- Insurance companies that offer that coverage.
No firm can purchase higher algorithmic rankings, star ratings, or customer recommendations within the complimentary tiers.
Agency corrections and listing requests
Are you an insurance agency owner or carrier representative? If you need to update your license number, office address, staff roster, or coverage specialties, you can request an update anytime at zero cost.